By Theodora Filis Coca-Cola has partnered with a dairy farm called Fairlife to launch a new brand of milk. “Who knew milk could be so spectacular?” grins Fairlife CEO in a marketing video. Lactose-free, with 50% more protein and calcium and half the sugar of regular milk, it seems Coca-Cola hopes to re-brand itself as a caring, family-friendly firm with ties to small dairy farmers. Coca-Cola's North American chief, Sandy Douglas, said to a crowd at Morgan Stanley's Global Consumer Conference last October that "It's basically the 'premiumization' of milk... We'll charge twice as much for it as the milk we're used to buying in a jug." The company's marketing campaigns use words like `natural´, `health and `wellness´ to have us believe this drink is good for us. But don´t believe the hype – a quick internet search exposes them to be pro-GMO campaigners masquerading as pro-natural family farmers, but this is clearly nothing more than a propaga...
It is imperative we all pay attention to the impact of our collective and personal actions on the environment. During the next decade, our global community will be unable to deal effectively with the formidable environmental challenges posed by decades of environmental mismanagement. I hope you question and research everything.